Introduction
Startups often track everything—or nothing.
Both are mistakes.
The goal is to track only what drives growth.
The Core Categories of Metrics
1. Growth Metrics
- Leads
- Traffic
- Signups
2. Conversion Metrics
- Lead → Customer rate
- Funnel drop-off points
3. Revenue Metrics
- Monthly revenue
- Average deal size
4. Efficiency Metrics
- Customer Acquisition Cost (CAC)
- Time to close
The Rule of 5
Start with just 5 metrics:
- Traffic
- Leads
- Conversion rate
- Revenue
- CAC
👉 If you can’t act on it, don’t track it.
Common Mistakes
- Tracking vanity metrics (likes, views)
- No connection between metrics
- No review process
Conclusion
The right metrics create clarity.
Clarity creates speed.
Speed creates growth.